Kids are still being bombarded with junk food ads
The World Health Organisation are totally in a McFlurry with fast food companies, who they say are finding underhand ways to get round the current rules on advertising junk food to children.
While the ASA have clamped down on junk food ads during children’s programmes, kids are still exposed to the dubious delights of the KFC Ring Zinger or the Domino’s Hot Dog Hoop Pizza during ad breaks for shows like Britain’s Got Talent and the X-Factor – which have 1 million child viewers.
Food companies are also making themselves known on social media networks and on websites popular with younger audiences. Kids are also being drawn in by ‘Advergames’ – ads with interactive content from fast food and confectionary companies.
‘Children are surrounded by adverts urging them to consume high fat, high sugar, high salt foods, even when they are in places where they should be protected, such as schools and sports facilities." Said Zsuzsanna Jakab, director of WHO in Europe.
The problem seems to be that the way children are consuming culture is changing. 85% of children aged between 8 and 11 are regular Internet users, and one in eight
spoilt bastards kids in that age bracket also own a smartphone. Which means that just clamping down on ads between kid’s shows is obviously not enough.
The WHO report suggests that despite regulations, ‘children in the UK appear to be exposed to just as much food advertising as before full regulation.’
But how can we protect our children? Bombard them with adverts for cabbage instead?
Or maybe we could just say 'No, Kyle, you can't have 25 packets of Wotsits and a KFC Krushem with extra Maltesers. Have a banana and shut it.'