Kids are still being bombarded with junk food ads

18 June 2013

The World Health Organisation are totally in a McFlurry with fast food companies, who they say are finding underhand ways to get round the current rules on advertising junk food to children.


While the ASA have clamped down on junk food ads during children’s programmes, kids are still exposed to the dubious delights of the KFC Ring Zinger or the Domino’s Hot Dog Hoop Pizza during ad breaks for shows like Britain’s Got Talent and the X-Factor – which have 1 million child viewers.

Food companies are also making themselves known on social media networks and on websites popular with younger audiences. Kids are also being drawn in by ‘Advergames’ – ads with interactive content from fast food and confectionary companies.

‘Children are surrounded by adverts urging them to consume high fat, high sugar, high salt foods, even when they are in places where they should be protected, such as schools and sports facilities." Said Zsuzsanna Jakab, director of WHO in Europe.

The problem seems to be that the way children are consuming culture is changing. 85% of children aged between 8 and 11 are regular Internet users, and one in eight spoilt bastards kids in that age bracket also own a smartphone. Which means that just clamping down on ads between kid’s shows is obviously not enough.

The WHO report suggests that despite regulations, ‘children in the UK appear to be exposed to just as much food advertising as before full regulation.’

But how can we protect our children? Bombard them with adverts for cabbage instead?

Or maybe we could just say 'No, Kyle, you can't have 25 packets of Wotsits and a KFC Krushem with extra Maltesers. Have a banana and shut it.'

TOPICS:   Advertising   TV   Health


  • PJH
    "But how can we protect our children?" Isn't that what the parents are for? Oh - hang on; that's the argument infantilizing the internet wrt porn; because parents expect the government to drag their children up at the taxpayers (especially those of us without sprogs) expense without them lifting a finger. The poor dears. Confiscate the internet off the brats, or at least have mummy or daddy looking over their shoulder while they're on it, and leave the rest of us grown ups alone. Same with TV programmes. Parents should be having the final say, not the government/some unelected quango, which will affect everyone, whether they have kids or not. If you can't look after your children without the government interfering every five minutes, you don't deserve them and they should be removed forthwith and placed with grownups who can look after them with out needing "helpful guidance" from parliament.
  • Daisy D.
    @ PJH Feel better for that?
  • jim
    ban all adverts. they all suck and are bad for us.
  • andy y.
    Get those ads back on kidz TV. As Dicken's would say "decrease the surplus population"..this time with food
  • PJH
    Yes ta Daisy :)
  • amazon s.
    SO, underweight children don't watch TV or use the internet? Too busy barfing up bananas & cabbage I suppose.
  • chewbacca
    From left to right - yes and yes. The fat fucking sexy morons.
  • Sicknote
    Come on we've all done it, pointed and laughed at the fatties wearing their leisure clothes queuing up in McDonalds.
  • Strawbear
    So why the fuck doesn't salad start advertising.
  • Phuck Y.
    Salad sells itself, strawbs.

What do you think?

Connect with Facebook, Twitter, or just enter your email to sign in and comment.

Your comment