John Lewis make us all cry and then buy stuff
It’s possibly the most talked-about advert around at the moment, and it has had a phenomenal effect on sales. We speak of course about Jimmy Bullard’s Wash & Go remake.
No, of course we don’t. We mean the new John Lewis ad, a 90-second race through the life of a woman, from ickle baby to crumbling old buffer, stopping off at all points in between.
It’s a real blub-fest, almost up there with the ending of Tarka The Otter, and it appears to have stuck a chord with shoppers – John Lewis are reporting a 39.7% increase in online sales since the £6 million ads started reducing the soppier end of the nation to a quivering wreck.
Here’s the ad – have a butchers and once you’ve pulled yourself together afterwards, let us know if you went to the John Lewis site and bought yourself some stuff. Cheers.