Illegal immigrants, coming over here, taking our mortgage ads etc

29 June 2011

TotallyMoney.co.uk is one of the many comparison sites that allows you to compare financial products offered by companies across the country. Like the dozens of aggregators offering exactly the same service, they advertise across the intermaweb in the hope you'll click through to peruse their affiliate-fuelled deals.

Avid Bitterwallet Emma did just that, after noticing a banner ad for TotallyMoney in Yahoo! Mail (yes, we found the person that still uses it). Here's that ad, illustrated with a headshot of a gentleman looking sour, presumably about his current financial predicament:

Bitterwallet - TotallyMoney advert

"For some reason, the man's face made me chuckle," said Emma, "in that he looked so grim and it was a grim advert. I then wondered who he was, and was he really looking so grim because of his mortgage?"

Out of nothing more than mild curiosity and nothing better to do, Emma fed the image into Tineye - a website that can identify the source of an online image and it's other uses. Usually when an image is a stock photo bought for commercial purposes, Tineye will return results including a stock photo gallery like iStockPhoto.

In this instance, however, there was only one matching result:

altoarizona_23_cirusa010_gal_g

Say hello to Doug. The down-on-his-luck TotallyMoney customer is in fact an illegal immigrant in the USA. Of course he's unlikely to be a real immigrant; he's probably a model in this US advertising campaign. But given that the advert uses very specific photography, there's a very good chance it was shot for that advert. So how did he end up in an advert for a financial website in the UK?

TOPICS:   Advertising

4 comments

  • bittertraveller
    Dodgy Canadians... they'll immigrate anywhere on the promise of not having to shovel snow 9 months of the year. Oh and happy Canada Day this Friday one and all.
  • Mista P.
    I saw this Canadian geezer once - he had his old chap in a welly. I asked him what he was doing - he told me that he was just fuckin aboot
  • PokeHerPete
    Wah gwarn Mista Presiden, you better show Canadians some respect before you get the WGA on your ass.
  • Dick
    Can't they dig a ditch or something to keep them out?

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