Ikea troll Apple launch

9 September 2014

With Apple announcing some new things today (everything you need to know about that is here), Ikea are on-hand to gently troll them.

A man with greasy hair appears in the video, showcasing the newest, sleekest gadget on the block - Ikea's 'BookBook'. Tactile, no lag and all manner of things are crowed about.

Have a looklook.

This Ikea catalogue advert is a play on the way Apple do their adverts, complete with twinkling aspirational music, lots of tediously clean rooms and a bloke gawping at you like a born again Christian.

"The 2015 Ikea catalogue comes fully charged, and the battery is eternal,” says an exec named Jörgen Eghammer, also known as Chief Design Guru. “The navigation is based on tactile touch technology that you can actually feel.”

There's been a lot of Apple parodies, but Ikea get a pat on the back for this one.

TOPICS:   Advertising   High Street News

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