Ikea advert has a swear word in it
Ever assembled a piece of Ikea furniture? If you have, there's a good chance you've read the instructions and felt like you needed the Enigma code to crack it. Still, there is a weird satisfaction when you've completed your rhombus shaped shelves or what-have-you. And so, one ad agency has decided to play around with our feelings toward Ikea by having a great big SHIT spelled out in bits of cheap wood.
If you're wondering, it is to promote an assembly service, which isn't a bad idea, especially if you're all thumbs like me. Feel free to make your own "Shit - Just like this website" jokes in the comments.