Ikea advert has a swear word in it

Ever assembled a piece of Ikea furniture? If you have, there's a good chance you've read the instructions and felt like you needed the Enigma code to crack it. Still, there is a weird satisfaction when you've completed your rhombus shaped shelves or what-have-you. And so, one ad agency has decided to play around with our feelings toward Ikea by having a great big SHIT spelled out in bits of cheap wood.
ikea advert

If you're wondering, it is to promote an assembly service, which isn't a bad idea, especially if you're all thumbs like me. Feel free to make your own "Shit - Just like this website" jokes in the comments.


  • Mr T.
  • Nobby
    It says SHiT, just like this website.
  • Rolly
    Nobby, I think I saw you on Mock the Week this week, or was it QI? Either way you're a comedy GOD!
  • GB
    Anyone who hasn't got the gumption to set up Ikea furniture needs help.
  • Stewie G.
    I agree with Nobby on this one
  • Guybrush T.
    I agree with Stewie Griffin
  • The B.
    I'm Spartacus!
  • Amanda H.
    You are rubber, I am Glue!?
  • Al C.
    I’m selling these fine leather jackets...
  • Brian's U.
    Apple is doomed

What do you think?

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