Halifax drop the DJs and bring back the staff for new ads

16 September 2011

We can all come out now – the era of the Halifax ‘radio show’ advertising campaign is finally over. Let there be unbridled celebrating throughout the streets of this once-great, if emotionally-scarred land.

Yes, it looks as though the ‘ISA ISA baby’ ad and all the other despicable ones that have blighted our tellies for the past year or so have gone. That’s because Halifax have got a new ‘brand strategy’ and ‘identity’ that will be centred around three core values – namely rewarding customers, being straightforward and sharing enthusiasm.

Presumably this will manifest itself in your cashier laughing in your face as he/she tells you that ‘you’re fucking skint’ mate before giving you a commiseration lollipop.

So what of the new ads? Well, they’ve returned to that old classic, the staff member as star. Except there’s more than 100 of them now, making up the Halifax Community Choir. Imagine 100 Howards – don’t worry, it’s not that bad.

Here’s a preview of the new ads that will be premiered during Sunday’s X Factor. We suppose they can only shine when held up against THAT particular shower of shite....

TOPICS:   Advertising   Banking

15 comments

  • Alexis
    Before I wanted to kill them. This time I want to kill myself.
  • Susan
    Do you think they might consider using Halifax accents because next to the bloody annoying music, the RP VO's are gratingly horrendous? Just an idea.
  • StuPid
    Do they have any staff left in Halifax? Maybe Bitterwallet could send them all some Amazon vouchers and pretend they won the magazine cover competition!
  • The B.
    Here's an idea, how about ditching the ads completely and actually trying to do something about their obnoxious customer service.
  • Boris
    I love the way they are open on Saturday. I wish other shops and stuff would open up on Saturday too.
  • Nick T.
    I could definitely nail that girl off the Isa Isa Baby ad. Oh, god yes...
  • Catweazle
    Do Halifax still have any of those quaint little places with the snooty buggers behind glass screens? Ours closed a couple of years ago leaving us with nowhere to bank cheques. Ahhh, the good old days.
  • pauski
    ^ I'd definitely nail her too.....to a fucking crucifix.
  • avenue n.
    Utter cunt's....
  • Bob
    Fuck you Halifax. Why could you not have drwned. Bastards!
  • Bob
    HBOS WANKERS!
  • Bob
    FUCK GOU HBOS. FUCK EVERY ONE OF YOU. WITH A HUGE HORSE COXK, UP THE ARSE. THEN NAIL YOUR COLLECTIVE HEADS TO THE WALL AND FUCK YOU ALL AGAIN. WITH A BULL COCK. THE BIGGEST THUNDER CUNT OF A BULL THAT EXISTS ON EARTH.WITH AIDS. FUCK YOU, YOU CUNTS!
  • Bob
    BANK OF SCOTLAND ARE STILL HBOS. FUCK YOUR REBRANDING BECAUSE THE HBOS NAME IS NOW AS TOXIC AND UNDESIRABLE AS A WHIRE WITH CRABS OR EVERN EBOLA. UTTER, UTTER WANKERS. YOU LOT ARE NAZI THIEVES. CUNTS.
  • Bob
    Wankers!
  • Bob
    Excuse the typos. i'm just that fucking angry regarding these shower of fucking wankers!

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