Halifax drop the DJs and bring back the staff for new ads
We can all come out now – the era of the Halifax ‘radio show’ advertising campaign is finally over. Let there be unbridled celebrating throughout the streets of this once-great, if emotionally-scarred land.
Yes, it looks as though the ‘ISA ISA baby’ ad and all the other despicable ones that have blighted our tellies for the past year or so have gone. That’s because Halifax have got a new ‘brand strategy’ and ‘identity’ that will be centred around three core values – namely rewarding customers, being straightforward and sharing enthusiasm.
Presumably this will manifest itself in your cashier laughing in your face as he/she tells you that ‘you’re fucking skint’ mate before giving you a commiseration lollipop.
So what of the new ads? Well, they’ve returned to that old classic, the staff member as star. Except there’s more than 100 of them now, making up the Halifax Community Choir. Imagine 100 Howards – don’t worry, it’s not that bad.
Here’s a preview of the new ads that will be premiered during Sunday’s X Factor. We suppose they can only shine when held up against THAT particular shower of shite....