Google continue the fight against bad-ads

6 February 2015

google-plus-logo There's nothing Google hates more than bad adverts - mainly because they make such a dizzying amount of money from advertising, so the nasty stuff doesn't help them at all.

So with that, they're continuing the fight against bad advertising practices, and Google's Adwords platform, disabled over half a billion adverts last year. That's a whopping amount! In addition to this, over 214k advertisers were banned and 250k sites were removed from the network because they'd been hiding malware, spyware and other forms of internet bleakness inside themselves.

Things that were most prevalent were 4.3m adverts that violated AdWords copyright infringement policies (over 4.3 million ads), adverts that employed trick-to-click approaches (over 43 million), advertisers trying to sell knock-off goods (in advance of 7k), those that practised phishing (more than 5k) and adverts for healthcare related violations (over 9.6 million).

That's a lot of admin.

"Overall, we disabled more than 524 million bad ads and banned more than 214,000 advertisers in 2014" said Vikaram Gupta, Director of Ads Engineering.

Sadly, you'll still probably see weird muscle-men and women's buttocks with blue dotted lines drawn on them all over your Facebook feed for the foreseeable.

TOPICS:   Advertising   Scams

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