Galaxy Gear pitched as science-fiction gadget of the future
Samsung's Galaxy Gear smartwatch has an advert and it is being pitched as something improbable and fictional, like you'd see in an old sci-fi movie or something.
Of course, making nods to Star Trek, Knight Rider and Inspector Gadget, this should appeal to the nerds who Samsung hope will be early-adopters.
The 'Evolution' advert also shows Predator and Power Rangers, before the Galaxy Gear appears with the caption, "After all these years, it's finally real".
The smartwatch is due for release this month and will set you back around £299.