Ecotricity will make you feel sorry for fossil fuels
Ecotricity have decided to make a viral video in their attempts to get us to go green. They say "It's time to move on. Our country, and all of us, need to move from a fossil fuel past to a renewable energy future." However, in their ad that promotes this, all they succeed in doing is making us feel upset for the death of fossil fuels, which is not what they want at all. Watch.
Instead of painting fossil fuels as outdated, toxic things, Ecotricity have gone and made The Big 6 energy companies seem like cute, vulnerable things being slayed while they go about having cups of tea and the like. Their little pained, anguished faces as they tumble to the ground in clouds of dust is enough to make you go outside and start burning tyres immediately.
In marketing terms, this is - to use the parlance of Ver Yoof - something of an epic fail.