Do you know what the Advertising Standards Authority does?
Here's a new commercial to remind you of the point of the Advertising Standards Authority (ASA), in case you'd forgotten or weren't aware of their existence.
Remember, if you see an advert making questionable claims, do get in touch with the ASA. They'll take several weeks to decide you were right all the long and the ad in question is indeed misleading, by which time the advertising campaign will have long since finished. The ASA will demand the advert never runs again, which suits the advertiser just fine since they had no intention of it doing so. Referrals to The Office of Fair Trading are rare, so the advertiser will wait a couple of months before putting everyone through the same profitable charade once more.
The ASA. As useful as a bearded horse.