DFS sale advert banned for exploiting midgets
So you've got a backside the size of Belgium. You still don't need a sofa as wide as those sold by DFS in their recent sale / never-ending, pointlessly-jazzed-up, one-trick-pony of an offer.
Believing that setting a 30 second furniture commercial to a Nickelback song would somehow encourage sales rather than send people to the kitchen to stab knives in their ears, DFS paraded the usual collection of slightly garish and hideously styled suites, while extras mimed along to the devil song. Except the extras had been filmed separately and added to the foreground after, and nobody had quite figured out how to scale the two correctly.
Cue several sofas that were either been serenaded by midgets, or were big enough to circumnavigate the Isle of Wight:
21 viewers of the commercial weren't entirely happy with the ads, and neither was the Advertising Standards Authority (ASA). DFS couldn't provide any photographic evidence to establish to correct size of the suites, so the ASA had little option but to uphold the complaints, stating the production technique had exaggerated the size of the sofas compared with the extras, and that the commercial couldn't be shown in its current form again.
Surprisingly, the use of Nickelback in a television advert wasn't an issue. Damnation.