Crocodile marketing scares everyone witless
National Geographic have done an advert of a 3D crocodile which is making people poo their pants with terror.
Of course, it is one of those optical illusions that looks rubbish from certain angles. However, when you're going down an escalator in Brazil and it is at the optimum viewpoint, there's a very real chance that you could do a small about of wee.
The ad, shamelessly swiped off Reddit (thanks SAT0725), is a marketing ploy for 'Mundo Salvagem de Richard Rasmussen' (which means, roughly, 'are you ready for adventure in the Brazilian forests? Wild world with Richard Rasmussen').
You have to say, as marketing goes, this is frighteningly good. Until some old person keels over and dies of a heart attack.