Crivens! Made In Britain logo is launched!
Lifestyle TV presenting idiots are very, very keen to force-feed you the notion that Buying British is the best thing you can do. Of course, helping out the UK market is a good thing, but aside from some vague altruism, do you really care where something is made?
See, a Made in Britain logo has been unleashed on the public in the hope that it will help to boost the sales of British-made products and services... despite the fact it looks like a Paris Saint Germaine home shirt.
This little logo is having hopes pinned on it as it is hoped that, with its use in advertising campaigns, labels and websites, consumers will be able to identify what has been made on their doorstep and, presumably, make you want to buy it over something made elsewhere.
All this has come about after someone did some research and discovered that most British shoppers have no idea which products are made in Blighty. Did they ask if the average consumer actually gave two hoots?
Of course, the government are feigning interest and backing the new logo, despite having nothing to do with the creation of it. The logo was in fact brought about by kitchen appliance manufacturer Stoves. No, us neither.
So while TV chefs and Kirstie Allsopp will now be able to fizz with enthusiasm about local artisans and British producers, the fact is that the majority of British consumers will still show the most interest in the thing that is best value for them. If British vegetables cost more than ones from overseas, a little logo on the packaging isn't going to make too much difference is it?