Crisps, chocolate and Coke are rubbish
Guess what? Junk food brands top the list for generating the most rubbish – (as opposed to Waitrose wasabi peas and kale.) In a survey by Keep Britain Tidy, which amassed 37,000 items of UK litter, Coca Cola is the worst offender, followed by Cadbury, Walkers crisps and McDonalds.
Closely following on the heels of Most Popular Brands To Throw Over Your Shoulder are Red Bull, Imperial Tobacco, Fosters and Pepsi.
It’s a dystopian snapshot of Broken Britain, and the cheap entertainments we all use to stave off impending death. The fast food, the desperate snatched ciggies, the energy drinks to keep us awake - Hogarth would have a field day.
‘Everyone has a role to play [in cleaning up the streets], including everyone who buys these products,’ says Phil Barton of Keep Britain Tidy.‘When you buy a bottle of pop, a bag of crisps or a chocolate bar, you don’t just buy the contents, you buy the packaging as well.’
The brands mentioned already make donations to Keep Britain Tidy, but it's obviously not enough. Should brands be shamed into doing more about the litter problem? And if people insist on littering, when will they learn to throw better rubbish?