Commercial Break: Touching CAN be good
Remember Skittles’ inventive ‘touch screen’ ads from last year? Yeah, just pretend you do, okay? Anyhoo, they’ve done a few more, each of them inviting you to become part of the action as you extend a digit to your screen and ‘interact’ with a Cyclops doctor, a kissy princess and a zombie tennis player (and some others).
You’ll probably find it impossible not to join in and see what happens. Or that might be just us. We were like a pack of dogs being shown a card trick the first time we tried these out…