Commercial Break: The mock razor ad that will make you want to self-harm

21 January 2011

Looks as though someone at Gillette took a look at the roaring success of last year’s Old Spice ads across the pond and thought to himself ‘Yes, that’s JUST we need as part of our marketing drive – weird humour.’

He was probably right, but what he probably shouldn’t have done was get the 15-year-old work experience kid to come up with a concept and right the script for their new viral advert. Because that’s what appears to have happened here.

If you wanted to come up with a spoof ad for a razor, you could literally go wild with the possible features that the razor could have. We just came up with ten in a minute. Nine of them were complete shite but they were ALL better than this piss-poor excuse for entertainment.

It almost makes you feel like using a Gillette blade to slash your wrists, but maybe that’s what they WANT…

TOPICS:   Advertising

5 comments

  • Nob
    Christ. They've got a countdown on facebook. 3 days 18 hours to go until release. For a fucking razor.
  • Steve O.
    "He probably shouldn’t have done was get the 15-year-old work experience kid to come up with a concept and right the script..." "Right"? "RIGHT"? Perhaps BW shouldn't get the 15 year-old work experience kid to write its editorial either. [Good natured dig intended. Love the site, etc.]
  • Tom
    I would like to see your ten ideas which you produced in a minute.
  • bumfluff
    80 blades wow is this real........
  • CJN
    "Each blade thinner than a single atom" - I do not have a degree in Physics but that seems a bit of a wild claim to me - advertising standards authority?

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