Commercial Break: Sniff, sob, it's all too much for us
It looks like that roaringly successful John Lewis ad has made compaines realise that pulling on their customers’ heartstrings like a couple of giants doing a tug o’war is the way forward.
Here’s Vodafone’s latest effort, where a dad takes a call from his distraught daughter at an inopportune moment. Despite her best efforts, her relationship with her boyfriend has come to an abrupt end, and dad drops everything to be with his little girl in her hour of need. Well emotional.
No doubt, if Danny Dyer were here, he’d say something like “Ladies – if your fella asks you if he can do you up the wrong ‘un, it ain’t such a bad thing to say yes once in a while.”
But he isn’t. Thankfully.