Commercial Break: Snickers tackles sexism... almost

27 March 2014

There's a new advert for Snickers that has aired in Australia, which sees builders attracting the attention of women with their loud manly voices.

However, in this instance, the men shout positive things at passing ladies. Instead of wolf whistling, they demand an end to "gender bias" and say things like "have a productive day!" and the like.

Watch the advert and then see if you can spot the problem.

See, the tagline: "you're not you when you're hungry"? Doesn't that suggest that, because the builders are famished, they're not acting like themselves. Presumably, Snickers want their product to be the builders' filling snack of choice.

Thereby, if the builders become 'themselves', the opposite of what they're displayed to be doing, then surely, eating a Snickers makes you a boorish sexist? Snickers like 'rape culture'? Or, are builders only sexist when they're hungry and once they've eaten one, they revert back to being right-on? Or is this offensive to men who do labouring jobs? Or, why isn't 50% of the workforce shown made up of women?

Or... OR... OR... NO YOU'RE OVER THINKING A STUPID ADVERT ABOUT A CHOCOLATE BAR!

TOPICS:   Advertising

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