Commercial Break: PS3 ad breaks golden rules... that we just made up
What’s the golden rule of advertising everyone? Of course it’s ‘Don’t try and ape the opening scene from Trainspotting.’ The film is thirteen fucking years old everyone – do you think you’re speaking to a bunch of people who haven’t seen the thing?
The second golden rule of advertising is one we’ve just made up and are only applying to Sony and their new PS3 campaign. The rule is ‘Don’t get someone in to do the voiceover who sounds exactly like Iain Lee, the talentless comedy gonk who was partly responsible for the BBC1 Watchdog hatchet job on the PS3 only last week. It makes you look like cocks.’
Unless it IS Iain Lee, trying to disguise his voice in order to rake in a few more pence before it all goes well and truly tits up…
There you go Sony – we’ll be invoicing you shortly.