Commercial Break: New crowdsourced Peperami ad sucks
About a year ago, the Peperami people announced that they were ending their relationship with their current ad agency and would be ‘crowdsourcing’ for ideas for their next advert. It sounded like a daring move – seeking out new or hitherto-undiscovered talent that would make Peperami the meat-based snack that we’re all talking about.
Back then, some tosser from Peperami blah blah blahed that "This is not a stunt. As an ongoing way of making our content we are crowd-sourcing. A plumber from Barnsley could enter but so could people with strong serious creative intent."
A year on, and here’s the winning entry. And oh, it’s a load of shite. You won’t be surprised to learn that out of the crowd that was sourced, the winners were a creative director and copywriter, plucked from the guts of adland itself. We don't know what the plumber from Barnsley came up with but it all smacks of being a complete and utter waste of time. Probably much cheaper than the usual way of doing things though.
This week, a Peperami spokesnugget blah blah blahed that "Peperami is a brand which is bold enough to experiment with new ideas and advertising techniques in an increasingly consumer-driven world." Which is obviously a load of bollocks, as thousands of gutted Yorkshire-based plumbers will attest to.
Well done Peperami! Oh, and screw you Peperami.