Commercial Break: Kmart invite you to 'ship your pants'
Kmart's new advertising campaign hasn't even been on TV yet and their "Ship My Pants" is already going viral. Basically, the customers of the shop appear in-store and say the phrase, which sounds like a dirty action rather than a delivery process.
One says: "Ship my pants? Right here?" with another piping in with "I just shipped my pants, and it’s very convenient!"
Of course, its as juvenile as hell, but we shouldn't be averse to that.
"Most brands are hopeful their videos go viral," said Shannelle Armstrong-Fowler, spokeswoman for Kmart and Sears Holdings. "The humour was irreverent and were pleasantly surprised. Real humour is as funny as you can be, without being offensive."
Naturally, the service that Kmart are selling isn't anything new (the offer to deliver your kecks by post), but it has given us all some toilet humour, which we should always be grateful for.