Commercial Break: From Russia with rubber
We’re far from being experts in the world of Russian advertising, but their quick-thinking creatives seem to be singing from the same hymn sheet at the moment. It’s a hymn sheet with a one-line song on it and the lyrics are “fill up a minute with some scantily-lad lasses writhing about” or whatever that is in Russian.
The other day we brought you a Russian airline ad with the aforementioned lasses washing a plane and then themselves and now we’ve got this – a tyre ad with the aforementioned lasses doing some bumping and grinding with a few tyres throw in just in case you’re not sure what it’s all in aid of.
Subtle? No. Effective? We’re not sure to be honest. Tyres? What’s a tyre?