Commercial Break: From Russia with love

30 December 2009

Here’s a triple-bill of classy Russian ads from the 1980s, a time when fear and suspicion stalked the entire world and we wondered just exactly what those crazy commies were getting up to behind their so-called Iron Curtain.

Turns out they were dazzling the lucky members of the proletariat that owned televisions with a commercial for an out-of-this world chandelier/home lighting system.

Then there’s an ad for a range of men’s suits, modelled by what could well be undercover members of the KGB. The one with the beard looks as though he wrings the necks of dissidents for breakfast.

Finally, there’s an ad for a magnificently chunky communist version of the Sony Walkman, perfect for listening to classic speeches by Leonid Brezhnev. And because it’s communism, the listener gets to share the sounds with someone else.

Wonder what their Shake N Vac ads looked like…

[Robert Popper]

TOPICS:   Advertising   Travel


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