Commercial Break: Dead blokes don't get to finish their burgers

22 September 2010

There’s no beating around the bush with this one from a shadowy American group called the Physicians Committee for Responsible Medicine. In it, a dead fella lies on the slab clutching a big Mac. We get the message – da boigers are gonna kill ya! (in American there for added effect)

But the kicker comes at the end, when the logo seems to suggest that McDonalds will specifically be the ones responsible for your demise. Harsh, especially when America has about 30 different fast food chains that will put you in the grave if you frequent them often enough.

Understandably, the big cheeses (heh heh) at McD’s aren’t happy about the ad, describing it as: “...outrageous, misleading and unfair to all consumers," adding that "McDonald's trusts our customers to put such outlandish propaganda in perspective, and to make food and lifestyle choices that are right for them.”

All of which has got us jonesing for one of their magnificent big breakfasts. Damn you the Physicians Committee for Responsible Medicine – you’re fucking killing us!

TOPICS:   Advertising   Restaurants


  • mark M.
    I can't wait for the version with the skinny pale vegetarian who dies of starvation because they don't have the strength to life up a bag of spuds
  • zleet
    'Pale, gaunt, sickly and gives of a general smell of cabbage. Tonight make it meat' Clinical Union for Natural Treatment Services --------- I know i'm probably going to end up a greasy bloated corpse sweating gravy but it's not like McDonalds force me to eat their stuff.
  • The B.
    I don't understand the problem, are they saying that all clinically obese people are forced to eat greasy fatty foods? That McDonalds have somehow hypnotised people to eat copious amounts of food and take no exercise whatsoever? That seems to be the inference because these people couldn't have actually had free will and not thought "you know what? Maybe I won't eat that 7th Big Mac". The Physicians Committee for Responsible Medicine should simply be stating "if you eat until you get obese and then expect us to fix you, you can go f**k yourselves, if you won't take responsibility for your own bodies then why the hell should we?", although it is much easier to blame McDonalds.
  • mark M.
    I could understand if it was to stop eating fatty food, or cut down etc. but what gets me is the vegetarian message. I get equally annoyed with PETA and breastfeeding advice - an ecelctic mix I know :S
  • Rumplestiltskin
    It looked a bit like Wayne Rooney, only with slightly more hair.

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