Commercial Break: Butt, butt, butt... this can't be right can it?
Controversial juice pedlars Orangina made us all sick earlier in the year with their humanised animals ads – now they’ve given us a slightly different, but no less extreme feeling with their new campaign.
It’s the launch of a new competition for people who can perform all manner of miraculous feats and tricks with their buttocks. The competition is called ‘Shake That Orangina’ (is there a pun there? Seemingly not) and you can upload videos of your own booty-wiggling exploits and win… oh, a tin of plums of something.
We’d be amazed if more than a handful of men entered this and we think the whole thing is just a blatant attempt to get well-toned, fame-hungry young women to upload footage of their bottoms to Shake That Orangina. In case you missed it, that's Shake That Orangina.
It’s a big old sexist disgrace and we’ll be lodging a protest with the relevant authorities later on… after we’ve watched the video another two or three times. You know, just to make sure we haven’t missed anything.
Oh, and the ad - it's probably a bit NSFW.