Comet are at it again with misleading price reductions...
It was only late last year that Comet had some advertisements banned by the ASA (Advertising Standards Authority) for misleading customers over alleged discounts and in particular listing retail prices which were not genuine.
So, less than a year on, what have Comet learnt? Well, nothing, it would seem. Just under a week ago they listed the Asus Nexus 7 on their site at the price of £199.99 which appears to be the current price for this new release. However, this item on the Comet website was listed as being part of their "Price Crash" promotion and it also informed potential customers that this product was previously on sale for £449.99 between 24/02/2012 and 16/05/2012. Paying particular attention here to the fact that the item was released in mid-July and £449.99 is almost double what many retailers are charging for this product.
Contact was made with Comet to ask why was there such a misleading price reduction and errors in their information. Their reply was simply:
Thank you for your e-mail, having checked the link you have provided I can confirm that we are selling this item at present for £199.99. I'm sorry if you have found the price and our site not to your satisfaction.
Customer Care Advisor
So it seems that they didn't feel the need to respond to the points raised in the email but they did find the time to remove the misleading information from the product page.
By not responding with an apology and blaming it on an "admin error" (as many retailers do with price glitches and data entry mistakes) makes me wonder whether it is time for the ASA to take another look at their advertising activity.