BT told off for telling porkies about broadband speeds
Ofcom releases speed reports every six months, with its last two out in March 2013 and November 2012, however, BT were using Ofcom data from 2012 when hyping up their speed claim.
The ASA said: "Because the claims were not based on the most up-to-date data available at the time the complainant saw the ads, and because the ads did not clearly qualify the comparison, we concluded that [the ads] were misleading."
You'll remember the ad in question too, because it featured those irritating students who lived in a giant, spotless house, and helping the one in his thirties to fill out his online dating profile, photos were uploaded instantly - which also drew complaints.
Four people wrote to the ASA, saying the speed of the photo transfer and other online activities shown appeared to be exaggerated. The watchdog noted that consumers would think "Infinity operated at or near to the speeds shown", which BT weren't happy about.
The ASA ordered BT not to run the ad again, which is brilliant news, saying: "We told BT to base their claims on the most up-to-date data and to present qualifications clearly in the future."