BT told off for telling porkies about broadband speeds

11 September 2013

Bitterwallet - BT - featured BT has been chided for saying that their fibre is eight times faster than average broadband. It clearly isn't and it seems BT had been using old Ofcom data to back up their daft claim.

Ofcom releases speed reports every six months, with its last two out in March 2013 and November 2012, however, BT were using Ofcom data from 2012 when hyping up their speed claim.

The ASA said: "Because the claims were not based on the most up-to-date data available at the time the complainant saw the ads, and because the ads did not clearly qualify the comparison, we concluded that [the ads] were misleading."

You'll remember the ad in question too, because it featured those irritating students who lived in a giant, spotless house, and helping the one in his thirties to fill out his online dating profile, photos were uploaded instantly - which also drew complaints.

Four people wrote to the ASA, saying the speed of the photo transfer and other online activities shown appeared to be exaggerated. The watchdog noted that consumers would think "Infinity operated at or near to the speeds shown", which BT weren't happy about.

The ASA ordered BT not to run the ad again, which is brilliant news, saying: "We told BT to base their claims on the most up-to-date data and to present qualifications clearly in the future."

TOPICS:   Advertising


  • Alexis
    "The ASA ordered BT not to run the ad again". What, that ad that was on 3 months ago that had finished anyway? God bless the ASA.
  • Noghar
    Yes, the ASA will ensure that this judgement is transmitted twenty-five times a night on all channels so nobody could possibly it, the way BT did with the original ad. Not.
  • Joe S.
    Did the ASA do anything to help people get out of the iron clad contracts they signed up to on the basis of the claims?
  • Me
    "Four people wrote to the ASA" From Virgin, Talk Talk, Sky and Plusnet!
  • fibbingarchie
    Four people need to get a fucking life.
  • barry f.
    Do people still say "not" in the Wayne's world style? The fucking wankers!

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