BT ad family to perish in an ending of your choice
BT's unrealistic, hateful family, featuring Kris 'Whoops! There goes the career! Marshall and Esther 'Who?' Hall, are going to be leaving our screens very shortly and BT are giving us all the chance to decide how the 'storyline' is concluded.
Will there be a vote for public flogging or an incident with a tree-shredder? Probably not.
What we'll get is a bunch of commercials, made by someone who had something to do with Cold Feet, which will start airing on Saturday which will direct us to a website where we can vote for one of two possible endings that will be shown in late August.
Apparently, lead up to the end involves something to do with a problem with the mum of the family which will be hinted at in an instant messaging session between her teenage son and Adam. Sounds confusing. And shit.
"The strand of ads we are doing at the moment are all about human interaction and human relationships [facilitated by BT products] and we thought about building the connection by getting people involved in the story of the campaign itself," said Matthew Dearden to the Guardian, marketing director for BT Retail.
If you're simple in the head and want to see the commercial early, then you can join some Facebook group and see it and start voting on the choice of two rather boring endings. I don't imagine we'll be getting anything like the surprise appearance of Vic and Bob at the close of the 'Papa, Nicole' commercials.
Rumour has it that it won't be a chocolate box ending, so maybe one of 'Adam's' friends who have been irritated by him showing off with his fast broadband connection will bludgeon him to death with a router on his wedding day before strangling the rest of the family with the lead from a Bakelite BT phone.