Bruce Willis Sky advert gets banned
Well, you won't be seeing it anymore, as it has been banned.
In the ad, Willis moans about his broadband speeds and some character replies with: "You could try Sky Broadband, it's totally unlimited..." adding; "Sky Broadband Unlimited is £7.50 a month, which is less than half BT's standard price."
The on-screen text chucks more stats into the mix: "Price for Sky TV customers. Sky Talk and line rental (£14.50 pm) required."
One eagle-eyed viewer with nothing better to do decided to make a complaint to the Advertising Standards Authority because this commercial doesn't make clear the extent of the commitment people have had to make in order to obtain the £7.50 deal, therefore, finding it all misleading.
The ASA upheld the complaint, saying that the small print is obviously much less prominent than a claim made in a voice-over, and was therefore, isn't an appropriate method of communicating material information relating to the £7.50 price claim.
The ASA said: "In order to ensure they were sufficiently prominent, we considered that the minimum monthly price of both Sky TV and line rental should have been clearly communicated together with the £7.50 price claim. Because it was not, we concluded that the ad did not make sufficiently clear the extent of the commitment consumers had to make in order to obtain the broadband service at the advertised price of £7.50 per month, and was misleading."