Bruce Willis Sky advert gets banned

14 August 2013

bruce-willis-sky You've probably seen the advert for Sky Broadband which stars Bruce Willis looking really old, tottering around in a dressing gown, showing off his impossibly blue-white teeth?

Well, you won't be seeing it anymore, as it has been banned.

In the ad, Willis moans about his broadband speeds and some character replies with: "You could try Sky Broadband, it's totally unlimited..." adding; "Sky Broadband Unlimited is £7.50 a month, which is less than half BT's standard price."

The on-screen text chucks more stats into the mix: "Price for Sky TV customers. Sky Talk and line rental (£14.50 pm) required."

One eagle-eyed viewer with nothing better to do decided to make a complaint to the Advertising Standards Authority because this commercial doesn't make clear the extent of the commitment people have had to make in order to obtain the £7.50 deal, therefore, finding it all misleading.

The ASA upheld the complaint, saying that the small print is obviously much less prominent than a claim made in a voice-over, and was therefore, isn't an appropriate method of communicating material information relating to the £7.50 price claim.

The ASA said: "In order to ensure they were sufficiently prominent, we considered that the minimum monthly price of both Sky TV and line rental should have been clearly communicated together with the £7.50 price claim. Because it was not, we concluded that the ad did not make sufficiently clear the extent of the commitment consumers had to make in order to obtain the broadband service at the advertised price of £7.50 per month, and was misleading."

TOPICS:   Advertising   Consumer Advice


  • Justin A.
    I objected to Bruce pulling an office administrator young enough to be his daughter, well, in my head I did.
  • maxtweenie
    @ Justin - I would have objected about him pulling her if she wasn't such a munter.
  • Mugwump00
    So it wasn't the anal-sex overtures of the scrip then? Strange times we live in...
  • Celebrity S.
    @ maxtweenie _ munter or not i`d love to "stalk" her ....phwoarr!!!!

What do you think?

Connect with Facebook, Twitter, or just enter your email to sign in and comment.

Your comment