Boring people get BT Home Hub advert banned

23 October 2013

Bitterwallet - BT - featured An advert for BT Home Hub has been banned by the ASA after they received complaints from some really quite tedious people. Probably someone who works closely with one of BT's rivals.

The advert said: "There's no end of things around the home that can disrupt your wireless internet", before showing images of mobile phones and radios. However, someone (probably overweight and with adenoids) complained that mobiles and radios don't generally cause significant Wi-Fi interference.

Therefore, the advert must be misleading.

The ASA ruled: "We were concerned that the ad prominently featured a ringing mobile phone, when using such a device for telephone calls would not cause interference of the kind described.
We further noted that the ad also featured images of radios, which Ofcom had also advised did not pose a particular problem in terms of interference."

"Whilst we acknowledged that the evidence supplied by BT showed that some non-Wi-Fi household devices could potentially affect the performance of Wi-Fi devices, we considered that the inclusion of images of mobile phones and radios implied that consumers who had those items in their homes may experience problems due to interference when we had not seen any evidence to that effect. We therefore concluded that the ad was misleading."

If the ASA could promptly ban all BT television adverts with those affluent 42-year-old students, that'd be great too. Ironically, the main protagonist in the commercials is exactly the kind of berk who would complain about an advert in the manner above.

TOPICS:   Advertising


  • Alexis
    "Boring people get BT Home Hub advert banned" Boring people complain about advert that finished months ago more like.
  • klingelton
    Boring people complained about the advert at the time, yet ASA only banned it 3 months after it finished. Hopeless and pointless organisation.
  • B1zarroPrim3
    I figured it got banned months ago because it was shit.
  • Dr T.
    Boring people who prefer big monopolies to maybe tell the truth in their adverts occasionally? Those bastards.
  • PainfulReading
    Is there any way to filter out Mof Gimmers' articles from the main page?

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