Beefcake on the menu with these vintage bodybuilding ads
Round these parts, we’re a bunch of tough consumer-focussed dudes, with muscles that ripple like erm, raspberry ripples? You literally can’t move for dumb bells and discarded tins of ultra-protein supplement shake drinks. Or something.
We’re also indebted to a Ukrainian bloke called Demetri who hangs around the back of the gym and sells us special injections that make our guns look like Pat Butcher’s thighs.
But it wasn’t always this way. Back in the past, men would get big and strong by sending off for bodybuilding tips from Charles Atlas and men of his ilk. Atlas regularly advertised in the back pages of magazines, boasting about how he could turn you from a puny pipsqueak into a raging strongman in just seven days.
Now Bizcovering have collected some of those glorious ads together in one place – it’s almost like a museum exhibition that could possibly be called ‘The Tragedy Of Puberty.’ Illustrations regularly show how weaklings get barged off the dancefloor or have sand kicked in their faces by the beach bully.
Put it this way, if anyone ever kicks sand in our faces it’s because we’re feeling a bit hot and weird and we’ve paid them to do it.