ASA upholds complaint against a horny goat

14 January 2009

Grifters and their snake oil cures may be of a different age, but they're still about today, albeit in a different guise. Instead of riding into one-horse towns and selling lotions and potions, they've turned to the internet to push their wares.

The problem is that because sites like Prime Health Direct look polished, professional and trustworthy, many of us might not worry about trying their products when all other remedies have failed:

Unfortunately, the Advertising Standards Agency (ASA) has described their medical claims as unsubstantiated, likely to mislead and more worryingly, unlicensed. That might seem harsh, but given that Prime Health Direct failed to provide a scrap of evidence to support the benefits of their products, they seem entirely fair.

The ASA received a complaint about several products sold by Prime Health Direct that were advertised on leaflets, including Kreflex Cream, Saw Palmetto and that well known medical treatment, Horny Goat Weed Extract:

The only fly in the ointment was that when the ASA asked for medical substantiation of these and other claims, Prime Health Direct had seemingly forgot where they'd put the paperwork:

The list of the ASA's concerns about Prime Health Direct's claims is pretty lengthy, so as your mum used to say: "Don't put that in your mouth. You don't know what it is or where it's been."

TOPICS:   Advertising

1 comment

  • Matt
    Yeah, exactly what Jacob said...

What do you think?

Connect with Facebook, Twitter, or just enter your email to sign in and comment.

Your comment