ASA rule against Brewdog slogan but Brewdog couldn't care less
Finally, something to do with the ASA that isn't just another example of Price-Drop TV misleading customers.
Independent brewery Brew Dog this week featured in the ASA rulings following a single complaint made against them that language they used on their site was offensive. Phrases used included:
BrewDog is a post Punk apocalyptic mother fu*ker of a craft brewery
Say goodbye to the corporate beer whores crazy for power and world domination
...and everyones favourite...
Let the sharp bitter finish rip you straight to the tits. Save up for a Luger, and drill the bastards
WHAT HAVE MY EYES JUST SEEN?! Just appalling. Vile. Repulsive. These guys should just apologise to that affected person and make assurances to the ASA that this type of despicable language will NEVER feature on their site or be associated with their brand in the future. According to the Herald Scotland, BrewDog co-founder James Watt had this to say in response to the ruling:
We actually just took down the statement on our website to make room for the equity for punks stuff. Soon, we will be putting the statement back on our website.
We believe in freedom of speech and artistic expression. We don't believe in mindless censorship.
As for the ASA - those mother f*ckers don't have any jurisdiction over us anyway.
This clearly raises many questions about censorship and context. Is it fair a company such as BrewDog can have the ASA dictate what is acceptable following a complaint by just the one individual? Does it make any difference that this individual was visiting a page dedicated to a brewery?
Do let us know and if you want to get involved in the discussion with BrewDog, their Twitter page is alive with thoughts and opinions. #KissMyASA