ASA rule against Brewdog slogan but Brewdog couldn't care less

Potty mouths, yesterday.

Finally, something to do with the ASA that isn't just another example of Price-Drop TV misleading customers.

Independent brewery Brew Dog this week featured in the ASA rulings following a single complaint made against them that language they used on their site was offensive. Phrases used included:

BrewDog is a post Punk apocalyptic mother fu*ker of a craft brewery

Say goodbye to the corporate beer whores crazy for power and world domination

...and everyones favourite...

Let the sharp bitter finish rip you straight to the tits. Save up for a Luger, and drill the bastards

WHAT HAVE MY EYES JUST SEEN?! Just appalling. Vile. Repulsive. These guys should just apologise to that affected person and make assurances to the ASA that this type of despicable language will NEVER feature on their site or be associated with their brand in the future. According to the Herald Scotland, BrewDog co-founder James Watt had this to say in response to the ruling:

We actually just took down the statement on our website to make room for the equity for punks stuff. Soon, we will be putting the statement back on our website.

We believe in freedom of speech and artistic expression. We don't believe in mindless censorship.

As for the ASA - those mother f*ckers don't have any jurisdiction over us anyway.

This clearly raises many questions about censorship and context. Is it fair a company such as BrewDog can have the ASA dictate what is acceptable following a complaint by just the one individual? Does it make any difference that this individual was visiting a page dedicated to a brewery?

Do let us know and if you want to get involved in the discussion with BrewDog, their Twitter page is alive with thoughts and opinions. #KissMyASA



  • lolwut
    Well it is their site, they can do what they what. So what if they have lost a stuck up potential customer. If I was BrewDog I'd be more concerned about making a decent tipple rather than focusing on being punk, hipster or whatever they think they are. From what I've tried of their stuff, I'm not impressed.
  • Paul C.
    It doesn't matter if they do put it up again as the ASA are a toothless quango. They'll just say 'it must not appear in the same form again'. They can't fine them or take legal proceedings against them as technically, their website is out of the jurisdiction of the ASA. In essence, the ASA are fucking bored, and they should fuck off.
  • Chewbacca
    Yeah, what lolcats said. Their beer is crap. Not just crap for people who drink swill like Carling, but also crap for people who know what the Reinheitsgebot is. Brewdog haven't brewed a decent beer yet. They try to be all "punk", "cool", "indie", and stick it to the corporations by: Selling their wares in Tesco Opening up chain pubs Issuing shares So, SO very "punk" and anti corporate. The people that drink their crap are retarded fucking arseholes. Brewdog: Shit adverts, shit company, shit pubs, shit beer. The fucking morons.
  • fibbingarchie
    The ASA are just advertising their existence by doing this.
  • shiftynifty
    Piss water crap
  • klingelton
    Better than a lager, not as good as an ale. To me, they're making an American craft ale, which I think shouldn't be a product that does well in this country, but apparently there's a market for it. I happen to quite like their marketing as well, it makes for decent pub banter. However their beers aren't great. Move along, nothing to see here.
  • jt
    I would have like a bottle of their "End of History" beer, but not at that price. My wife bought me a bottle of Sink the Bismarck but I haven't got round to trying it yet.
  • BooDog
    I've met them, the one on the right is just an arsehole, simple as. Their branding philosophy is to be 'in your face' while their target market is 'punks'. Howeber they come across as irritating and their actual market is hipsters. But you have to give it to them and their design team, the products are average and they've been successful based almost entirely on their brand image.
  • Justin A.
    The Advertising Standards Authority whinging about web copy, not even advertising? They'll have a long, hard job on their hands if they continue down that road.
  • badger
    It's their duty to shock, they're idiots. Almost as much as the tosspots who buy their beer in the hope that it makes them look cool.
  • Admiral A.
    The one concerned individual was probably a member of their marketing team...
  • Alexis
    I like the way companies like this get put on the ASA's 'Blacklist'. I bet Brewdog are quaking in their boots.
  • shakesheadsadly
    You're all missing the point!!! Look at the picture!!! Their pub is staffed by GHOSTS!!!!!!!! Excuse me while I ring the Govenment. There's laws about employing the undead. I bet they pay no tax on them. Must do something as my complaint to the ASA doesn't appear to have stopped them selling watered down cat's pee and pretending it's HIPSTER ALE.

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