ASA clear rapey Pepsi Max advert
The ASA have cleared a Pepsi Max advert. Now, just that sentence alone should sicken you. That's because, of all the annoying commercials on TV, the Pepsi Max ones are the worst. Wacky office pricks all swaggering about and drinking cockless sugar-free pop, showing the world that they couldn't ever hope to rub their members against someone of the opposite sex unless they concoct huge stunts that make normal people want to repeatedly kick them until there is nothing left of them but a greasy, bloody little stain on their shoe.
However, this particular ad' features a man getting his end away by making a woman feel like it is the end of the world. Her abject fear and vulnerability is used as a ploy to rummage around in her knickers. Sadly, the commercial doesn't show her afterwards, crying at the foot of her stairs because three men clearly went to great lengths to groom their victim for a quick rutting session, conducted in public on the dirty floor of a bar leaving the poor woman feeling like a barnyard animal.
As you can see from the video, the men have their way with the woman by breaking a news story which says: "I can now officially confirm that a huge asteroid is on a collision course with Earth and will destroy all life."
Of the complaints, most viewers thought the ad was harmful because it condoned deception as a means of obtaining sex, condoned rape or sexual assault and promoted casual sex. Nearly as many complainers believed the ad was sexist, demeaned women and portrayed men as sexual predators.
The ASA investigated all the complaints but ruled that no further action should be taken, arguing that the ad presented a "fantastical" scenario and was unlikely to cause widespread offence. They then cracked open a refreshing tin of Pepsi Rohypnol - The Taste Of A New Generation. Possibly.