ASA clear bone-headed oven gunk ad
The Advertising Standards Authority has dismissed almost 700 complaints that were lodged against an ad for Oven Pride – complaints alleging it was sexist and offensive for suggesting that men are stupid and lazy.
The ASA responded by saying the ad was deliberately, “light-hearted and comical,” using “mild humour to refer to traditional gender stereotypes but considered that the overall impression was such that it did not portray either gender in a way that stigmatised, humiliated or undermined them by blah blah blah blah....”
Of course, it should have really been banned for looking as if it cost about £8.93 to put together and having all the production values of something that a below-average GCSE Media Studies class would put together for their end-of-term project. Or a group of go-getting young business types all striving to be Sir Alan Sugar’s next Apprentice.
Judge for yourself…