ASA ban Pussy advert

24 April 2013

Pussy-Drink Unsurprisingly, the Advertising Standards Authority have banned an advert for Pussy. Pussy, if you didn't know, is an energy drink, and the company have run a number of commercials that have played on the word which of course, usually means vagina.

The ASA ruled that one poster which states: "Pussy - The drink's pure, it's your mind that's the problem" won't be appearing again. The 'I [heart] Pussy' ads are fine, clearly.

In total, Pussy has received 156 complaints, which most people whinging about the implied sexual explicitness. Others felt it was derogatory towards women and those with religious beliefs. The rest felt children shouldn't see the word 'pussy' out in public, thereby alerting kids to the slang version of a word they previously thought meant 'cat'.

The ASA ruled that while the ad did not portray women in a derogatory way or offend religious people, it was sexually explicit and likely to cause widespread offence.

Pussy said it had not intended to offend, and that "the slang meaning of the word was not one that [it] had created, and that any problems were only caused by those who were twisting the meaning of an innocent word".

TOPICS:   Advertising

4 comments

  • Leo S.
    Pussy? WTF? Really is that the best they could think of...sounds like something dreamt up on 'The Apprentice' why not just call it 'cunt'...i could see myself asking for a 'voddy and cunt' down the local. What a bunch of twats...in the meaning of a 'forest clearing' of course..
  • Chewie
    Those complaining are just a bunch of pussies
  • Me
    I would recommend reading the ASA report as the responses from the company really are pearls of genius essentially pointing out that Pussy is a small cat (as per the dictonary) and anyone who reads it otherwise its their own fault. Also the supposed risk to children understanding the doublemeaning suggests that an adult has already explained to the child what the slang meaning of the word is, hardly the companies fault Sadly the ASA decided that the tagline "Its your mind thats dirty" suggested the company was hinting to the slang meaning, which wasnt allowed, which is a shame but should mean I "heart" pussy etc adverts would be safe as long as they dont hint to the slang
  • Ed B.
    Amazing, a sensible post on shittertrollit. End of days people.

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