ASA again adjudicate against sit-up Ltd t/a Bid TV after more WILD claims...
You would think that having the threat of a Watchdog investigation and previous ASA adjudications against you would make be a bit more careful with any future marketing or advertising. Not sit-up Ltd t/a Bid TV though. They clearly couldn't care less.
The ASA this week released their rulings which show that a complaint was made against sit-up Ltd t/a Bid TV because they made some rather strange claims about a camera they were looking to shift. One presenter stated, "Over to Nicola though, for which this is the lowest price ever for a camera. Brilliant." The second presenter stated, "It certainly is, Sal, and we're talking Canon. We're talking one of the best names ... What I'm going to do for you here is the lowest price you've ever seen ... it's the lowest price ever ... so, lowest price ever, four easy instalments ..."
The lowest price you've ever seen!? Well, that should be dirt cheap then. £125? Oh.
Bid TV said that their claims that this was the lowest price the camera had been sold for was solely relating to just Bid TV. They said it had previously been offered for £1 during a "megadrop" feature on Price Drop TV in January 2013 but that the two channels although both part of sit-up, were separate.
The ASA, in finding against sit-up TV considered that by stating "this is the lowest price ever for a camera ... the lowest price you've ever seen ... it's the lowest price ever ..." did not make it clear that they were only referring to their channel and was therefore a breach of BCAP Code rules 3.1 and 3.2 (Misleading advertising), 3.9 (Substantiation), 3.12 (Exaggeration) and 3.18 (Prices).
Sort it out, sit-up Ltd.