Anti-ginger Virgin ad gets clipped by ASA
There has been a secret civil war going on in the UK and it is only now that it is going overground for all to see. We speak of course about the war between the gingers and the non-gingers.
On the pro-coppertop side last week were north-west bus company Strawberry, who briefly offered free travel to those of a gingular persuasion. On the anti-copperknob side were Tesco, who were happy to stock a Christmas card carrying the hate-message: "Santa loves all kids. Even ginger ones."
Now the Advertising Standards Authority have stepped in and we hope they’ve had the final say on what is right and what is shite. They’ve ruled against an ad made by Virgin Media which was said to be offensive to all the Hucknalls out there.
The ad, for Virgin's frankly weird Dating In The Dark show, posed the question: "How do you spot a ginger in the dark?” The ASA – which received a whole three complaints – said that it implied that gingers were unattractive people and that the ad was likely to cause “serious offence.”
It has now been withdrawn and to us, this feels like that moment when Stevie Wonder and Paul McCartney got together on that piano in the Ebony & Ivory video before nailing racism up on a big cross and setting fire to it. Metaphorically of course.
Let the hate end. Let gingers and non-gingers come together at this special time of year and celebrate the birthday of baby Santa Claus! Hooray!