Amazon aren't mugs when it comes to packaging
There are three boxes in the picture above. There are two large boxes in the middle - one of which fits inside the other - and there's the tiny box at the bottom right.
When Twitter user TheLongTailAlly ordered a mug from SnapFish, it arrived in one piece in the small box, undamaged. When ordering a similar sized mug from Amazon, it was packaged in the smaller of the two large boxes, then placed inside the largest.
Amazon are doing well in your voting for Bitterwallet's Best Company of 2010, but they're still sending out enough packaging to paddock a horse.