Advertising Standards Authority keeps you safe from black magic

16 July 2010

Bitterwallet - Papa LazarouThanks to avid Bitterwallet reader Tom for pointing out yet another example of the sterling efforts of the Advertising Standards Authority (ASA), the body responsible for enforcing advertising guidelines.

There's no real way to write this one up without it losing a touch of its brilliance, so we've reproduced it below - or you can read it on the ASA website:

ASA Adjudication on Mr Morro

Ad
A circular, for Mr Morro, stated “African Spiritual Healer Mr Morro Can Help with your Problems Maintain family ties and Relationships Keep loved ones, gives you and your family wellbeing Sustain love and enliven love, get rid of bad luck, Black Magic Or get rid of Evil Spirits from the affect [sic] one. Become Healthy from Sickness of all kinds He is also capable of solving all Psychological, Financials [sic], Socials [sic] and Academic problems ...".

Issue
The complainant challenged whether Mr Morro could prove that he could get rid of bad luck and evil spirits, perform black magic, heal all types of sickness and solve all psychological, financial, social and academic problems.

Assessment

Upheld
In the absence of any documentary evidence to prove that Mr Morro could get rid of bad luck and evil spirits, perform black magic, heal all types of sickness and solve all psychological, financial, social and academic problems, we concluded that the claims were unsubstantiated and misleading.

Action
The ad must not appear again in its current form. We told Mr Morro not to claim that he could get rid of bad luck and evil spirits, perform black magic, heal all types of sickness and solve all psychological, financial, social and academic problems.

TOPICS:   Advertising

3 comments

  • dunfyboy
    Church leaders must be shitting themselves. All religions make pretty much the same claims as Mr Morro.
  • Exactly
    Good bloke is Tom. Solved all my psychological problems.
  • [email protected]
    PLIGGMALL open submit or bookmark particular content relating to goods sold on amazon within the future may be closed the register. If of members much a lot more Click here.

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