Advertising: Now with interactive hair

28 February 2014

Following on from British Airways' planespotting ad, it seems like interactive is now quite the thing for advertising and consumer brand engagement.

The pharmacy brand Apotek have fitted out subway adverts in Stockholm with ultra-sonic sensors that react to when a train is arriving or departing the station.

The ads feature a lady with nice hair that swishes about in reaction to the trains.

Apotek Hjärtat - Blowing in The Wind from Ourwork on Vimeo.

Fancy that!

TOPICS:   Advertising

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