Ad positioning blunder of the decade. Okay, day then.

26 July 2011

356146805

[@GoodAndBadPR]

TOPICS:   Advertising   Technology

3 comments

  • steve
    To be fair, if the advertisment is aimed at bears, it could be a bit of marketing genius.....
  • Dick
    They were on a survival course, and they survived. So excellent advertising for the course.
  • Justin M.
    How is it a blunder? It clearly says 'plan your escape' next to a pic of a bear near a story about being attacked by a bear. Makes perfect common sense to me.

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