You’ve bean had – the new Starbucks stealth store

By Paul Smith

At first glance it looks like some uber-cool indie coffee house, tucked away on the street front without any glaring bells and whistles. No menus or signage or bright neon lights to attract the mentally incapacitated through the door. The sort of place you hang out in because it doesn’t draw the crowds:

starbucks stealth cafe 7 Youve bean had   the new Starbucks stealth store

There’s live music, wine and beer available over the counter, espressos made manually. Yep, no doubt about it, it’s everything an independent coffee house should be, a welcome retreat from the soulless glass boxes operated by cold corporations like Starbucks. Oh, hang on a minute:

starbucks stealth cafe 1 Youve bean had   the new Starbucks stealth store

It’s not inspired by Starbucks at all, it is bloody Starbucks – after seeing profits tumble, they’re experimenting with coffee shops that abandon the brand name altogether, in favour of a community environment that consumers still care about. The first is in the Starbuck heartland of Seattle, where they’ve been upsetting other independent owners by sending teams of staff into their shops to snoop on how they work.

Another two are due to open in Seattle shortly. If they’re successful, expect these Starbucks stealth stores to arrive in your city soon. And no, you still won’t see much change out of a fiver for a coffee and piece of fucking lemon drizzle cake.

[PSFK]

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Posted in News, marketing July 30th, 2009 | 14 Comments

14 Responses to “You’ve bean had – the new Starbucks stealth store”

  1. Posted by A. N. Oyed BW reader | July 30th, 2009 at 1:46 pm

    And If you call it an expresso, I’ll smash you in the fucking face, you BMW/Audi driving TWAT!

  2. Posted by Dee | July 30th, 2009 at 2:18 pm

    Lol thanks for the warning. They’ll be in the UK soon enough… Grr…

  3. Posted by f.d. athow | July 30th, 2009 at 2:18 pm

    incapicated …. isn’t that incapacitated

  4. Posted by Paul Smith | July 30th, 2009 at 2:35 pm

    Yes it is. Sorry, I was mentally incapicated.

  5. Posted by Gareth Hutchinson | July 30th, 2009 at 3:43 pm

    as much as i despise the generic brand names taking over the high street, i am a fan of Starbucks….wait…dont shoot me. Their system ensures a standardisation of quality, i can order my same drink all over the world, that’s got to help cross any language barrier. Tesco’s on the other hand, they are the dangerous brand, at least Starbucks don’t sell life insurance or squeeze every penny out of their suppliers? or am i being naive….??

  6. Posted by Antique Alan | July 30th, 2009 at 3:52 pm

    Posted by Gareth Hutchinson
    ” … or am i being naive….??”

    Yes, Gareth, you are. But I find that very attractive. Which is more than can be said for the McDonalds of coffee houses.

  7. Posted by Malcolm | July 30th, 2009 at 4:12 pm

    I agree with Gareth.
    I don’t much like ‘coffee’ but I have arrived at a combination that I like and can get in every Starbucks and it’s always the same. No Ugh! surprises.
    Why do I go to a coffee shop if I don’t like coffee? Because it provides somewhere to go and think or read that’s not my office.

  8. Posted by tits | July 30th, 2009 at 4:26 pm

    looks alright to me?!

  9. Posted by Durka Durka | July 30th, 2009 at 4:39 pm

    Why is the cafe being propped up on lumps of concrete?

  10. Posted by Mike | July 30th, 2009 at 5:13 pm

    Because the concrete props the bench up, which inturn props the shop up?

  11. Posted by micromux » Where is Starbuck’s? | July 30th, 2009 at 6:34 pm

    [...] Unfortunately, the results have been less than satisfactory and now Starbucks is grasping at even more outlandish ideas when perhaps they should be more focused on their core [...]

  12. Posted by barjoysee | July 31st, 2009 at 12:44 am

    Recently, British Royal Marines in Iraq wrote to Starbucks because they wanted to let them know how much they liked their coffees, and to request that they send some of it to the troops there
    Starbucks replied, telling the Royal Marines thank you for their support of their business, but that Starbucks does not support the war, nor anyone in it, and that they would not send the troops their brand of coffee.

    Also, please don’t forget that when the Twin Trade Towers were hit, the fire fighters and rescue workers went to Starbucks because it was close by for water for the survivors and workers, and Starbucks CHARGED THEM!!!
    AN ADDED NOTE TO THIS: STARBUCKS HAD STORES ON SEVERAL MILITARY BASES IN THE UNITED STATES. THEY ARE NOW BEING REMOVED BECAUSE OF THIS.
    …oh did i forget to mention there coffee sucs a**

  13. Posted by nick | July 31st, 2009 at 10:34 am

    The water thing is true, but the Marines story is false – see http://www.snopes.com/politics/military/starbucks.asp

  14. Posted by Dmajor | August 2nd, 2009 at 6:01 am

    As long as I can order a “large” instead of a “vento”, I don’t care who frikkin’ owns it.

    Oh, and @barjoysee, don’t forget to also spread the story of how Starbucks saves the pitchers of customers coffee pour-offs and mixes it in with the coffee they send to police and military bases. It’s complete bs, but since you like spreading that kind of story, the fact that I pulled it out of my butt shouldn’t slow you down at all.

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