Comments on: What Sky knows about you, and what they can do about it

By: Ian Nartowicz

Ian Nartowicz — Thu, 03 Dec 2009 22:27:37 +0000

So what do you think Sky would do if we asked for this information under the data protection act. Come on, somebody is going to do that, right?

By: Marcus de Sade

Marcus de Sade — Wed, 11 Nov 2009 15:57:46 +0000

Another invasion of privacy, but little different to what tesco (look up tesco crucible database – likely where sky will be buying a lot of info from) or google do.

”
dunnhumby, a subsidiary of shopping giant Tesco is using the information from its Clubcard “loyalty” scheme to build a database on every single consumer home in the UK. The database is called Crucible and it combines Clubcard data and other sources like credit reference agency data with “intelligent profiling and targetting” to answer questions about you in a way that avoids it having to comply with Data Protection Act disclosure rules. It maps 10 characteristics: “wealth, promotions, travel, charities, green, time poor, credit, living style, creature of habit and adventurous” and the data about you (which it refuses to disclose to you) is being sold to companies including Orange, Sky and Gillette (of RFID ’spychip’ fame). But hey, if you’ve got nothing to hide there’s nothing to worry about, right?
”

“Companies such as Experian, Claritas and Equifax have databases on individuals and Crucible collects from them all, it collates information on every household, either through its own club card or through swapping information with other consumer groups, such as Sky, Orange and Gillette.. ”

http://www.guardian.co.uk/business/2005/sep/20/freedomofinformation.supermarkets

By: Brian

Brian — Tue, 10 Nov 2009 21:57:28 +0000

Hi, my name is Brian. I have a wank at 8.15 every morning. Will Sky know about this? (i don’t use a cam)

By: waldo

waldo — Tue, 10 Nov 2009 17:17:34 +0000

plus if you never opt out of website sharing your info with others the you are a fool

By: waldo

waldo — Tue, 10 Nov 2009 17:14:28 +0000

use IE for skyplayer, and firefox for everything else, simples

By: Mark

Mark — Tue, 10 Nov 2009 17:06:48 +0000

Phorm snooped on ALL of you browsing. This just snoops on what you look at on Sky’s website.

I’m not completely against targeted advertising to be honest.

By: d3money

d3money — Tue, 10 Nov 2009 14:03:40 +0000

good luck explaining to the missus the sudden rise in X rated advertising come through the box lately – I’ve already seen a surprising amount of redhot.tv advertising on skysports news ???

stupid cookie – gulp!

By: Nobby

Nobby — Tue, 10 Nov 2009 13:41:22 +0000

Sky know I don’t have Sky.

By: nibbles

nibbles — Tue, 10 Nov 2009 13:40:48 +0000

Google doesn’t buys in data from third parties do they?? Sky collecting data from customers using its own services is quite different to buying it from lots of other companies – that’s a little scary.

By: CompactDistance

CompactDistance — Tue, 10 Nov 2009 13:16:14 +0000

Isn’t this exactly what Google do and how they operate the opt-out?

By: Rembrandt

Rembrandt — Tue, 10 Nov 2009 13:08:58 +0000

So fuck

By: The Real Bob

The Real Bob — Tue, 10 Nov 2009 13:03:50 +0000

Another reason to tell Murdoch where to stick it.