If you fly with Virgin Atlantic, you may well be greeted with some awful art in a special flying gallery while you try and drink away the tedium of travel.

Upper Class passengers will be given the chance to browse art collections during their travels as Virgin have announced that they’re collaborating with British artist Ben Eine.

Passengers on flights from London to NYC will be greeted with some lousy art and offered the opportunity to actually buy some of the pieces from what has been officially named the ‘Gallery in the Air’. This dreadful business will be happening in February and the first in a series of in-flight collaborations with artists.

Richard Branson, Virgin’s owner, said: “I am a huge fan of Ben’s work and, like us, he does things differently and doesn’t follow the crowd.”

He does follow flight paths though.