Local news paywall plan collapses in a heap of paybricks
Rupert Murdoch thinks he’s on the brink of hitting paydirt with his controversial new paywall plan for the online versions of The Times and Sunday Times, but if a recent trial is anything to go buy, he’s on to a surefire loser.
Regional publisher Johnston Press had a stab at the paywall game last November, charging readers of some of its local sites, including the Whitby Gazette in NORTH YORKSHIRE and Selkirk’s Southern Reporter, a fiver for access over a three-month period.
But now Hold The Front Page reports that the Gazette have dropped their paywall like a hot brick, with one insider describing the trial as a “disaster” and subscriber numbers said to have failed to even reach double figures.
Now we realise that there’s a big difference between a massive national newspaper like The Times and local papers with their dull stories like ‘Missing Sea Canoe Man Presumed Dead’ but all the evidence so far seems to suggest that newshunters will give paywall sites the body swerve, choosing instead to get their updates from places like Bitterwallet. Are we right?
(chokes on piece of self-aggrandisement sandwich)