Topless women in beer advert sparks outrage

July 30th, 2010 14 Comments By Mof Gimmers

An advertising campaign featuring three women with no tops on has been criticised for sexism (”What’s wrong with bein’ sexy?” – N. Tufnel, Spinal Tap):

Hirter Bier Topless Advert 500x285 Topless women in beer advert sparks outrage

According to Digital Spy, CENĀ  is reporting that some groups have called for the campaign to be suspended.

One protester is quoted as saying: “There is no genuine connection between beer and naked women. The women have just been put there to sexualise beer. The advert is sexist against women.”

In fairness, there probably are links to people getting pissed and taking their clothes off.

Austria’s Hirter brewery spokeswoman Caroline Kroepfl impishly responded: “The poster shows three self-confident beer drinkers.”

Very confident! Of course, we at Bitterwallet don’t stand for this type of rampant objectification of women. DOWN WITH THIS SORT OF THING!

Comments (14) Jump to most recent comment
  1. Posted by Rich July 30, 2010 at 2:28 pm

    More “topless women” article tags please…obviously that would require more topless women articles :)

  2. Posted by DMcG1873 July 30, 2010 at 2:48 pm

    Just look at those full-bodied beauties. I’d love to get my lips into one of them…oh and the women don’t look half-bad as well.

  3. Posted by Amanda Hugginnkiss July 30, 2010 at 2:55 pm

    Move along now.

  4. Posted by Junkyard July 30, 2010 at 3:05 pm

    Self-confident? They don’t look very self-confident, covering themselves up like that. They look like they have severe body image issues.

  5. Posted by GB July 30, 2010 at 3:43 pm

    It’s weird that no-one complains about that aftershave advert on the telly with the guy with his arse out, kicking a pillow around his house.

  6. Posted by Nobby July 30, 2010 at 3:52 pm

    > There is no genuine connection between beer and naked women.

    Yes there is, their hair colour matches the beer colour. And what other way is there to tell if collar and cuffs match?

    Anyway, I agree that the ad is outrageous. They should have the head of the beer dripping over their tits.

  7. Posted by Howard Moon July 30, 2010 at 4:18 pm

    The beers have been photoshopped in, what were they holding before?

  8. Posted by Alexis July 30, 2010 at 4:40 pm

    I think this kind of thing should be encouraged, especially since an attractive German lady is a rare sight!

  9. Posted by Meh July 30, 2010 at 4:45 pm

    Damn, Howard Moon got in before me… they are definitely photo-edited beers.

    I also wonder what they were holding originally. Although, perhaps the arms have been edited on also.

    My guess is cocks.

  10. Posted by the mighty fox July 30, 2010 at 4:47 pm

    i hate ginger beer

  11. Posted by Wood cutter July 30, 2010 at 7:31 pm

    Won’t somebody please think of the pigeons

  12. Is it wrong to assume that those claiming there’s no connection between beer and naked women are the type of mingers you would have to drink a lot of beer before you wanted to see naked?

  13. Posted by Rich August 2, 2010 at 9:01 am

    What? Still no more “topless women” articles :(

  14. I want a refund! don’t know what the women are talking about seen more topless on a local beach!

Leave a Reply *(required)