Thinking of driving carelessly? Look into the blood-crying eyes of a child and think again.

By Andy Dawson

Here in the UK, our anti-drink driving and anti-speeding ad campaigns are seen as pretty near the knuckle, with graphic scenes of accidents par for the course. But they’re nothing compared to the fucked-up shit that the New Zealanders come up with.

As part of a past campaign, this leaflet (pictured right) featuring a squashed child was attached to the windscreens of motorists parked in the vicinity of schools, as a warning about what could happen if they let their concentration lapse.

Now, in addition to this slightly terrifying anti-drink driving ad, the powers-that-be have pulled off their most dramatic piece of work yet – a billboard starring a kid who cries blood whenever it rains. Seen to be believed people, seen to be believed.

Tags: blood eyes, child, driving, new zealand, psa
Posted in News, marketing and advertising July 7th, 2009 | 4 Comments

This entry was posted on Tuesday, July 7th, 2009 at 11:19 am and is filed under News, marketing and advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Responses to “Thinking of driving carelessly? Look into the blood-crying eyes of a child and think again.”

Posted by Junkyard | July 7th, 2009 at 12:26 pm

I’m deeply disappointed that this is the only article tagged with “blood eyes”. Try harder people.
Posted by TV' Dave Benson Phillips | July 7th, 2009 at 12:37 pm

I’d do the news reader in her naught.
Posted by We'reAllDoomed | July 7th, 2009 at 2:27 pm

Assuming drivers dont look to see if the novel posters are crying when its raining*, instead of keeping an eye of the road, it will work.

*Chances are slim.
Posted by Amanda Hugginkiss | July 7th, 2009 at 4:31 pm

Can’t wait for the next tampon billboards.