Starbucks, McDonalds... now Tesco to roll out free WiFi network
The number of WiFi hotspots in the UK may be about to blow through the roof, and it's all thanks to Tesco. The stores already use WiFi internally, but management are looking to make their networks public.
The FT reports that Tesco is already trialling the service in four stores, and that management believe rolling it out nationwide is a no-brainer. The fact that many mobile apps (including Tesco's own) allow customers to aimlessly wonder around scanning barcodes and tit about in the bread aisle is no doubt the driving force behind the decision. It's also possible that Tesco could offer some sort of WiFi-related incentive to their ClubCard scheme.
Will it improve the shopping experience? Free WiFi makes more sense in an environment like Starbucks or Pret A Manger where consumers can sit out of one another's way. Will it lead to supermarkets filling up with tourists on foreign roaming plans? Will we be forcing trolleys past five kids stood in a huddle while mum tweets Phillip Schofield? Grim.