Mircosoft & Blackberry slash price on flagship gadgets
Microsoft have dropped the price of the 32GB Surface RT to £279 from £400 and the 64GB model's price down to £359. Meanwhile, the price of the Blackberry Z10 phone has been dropped in the US to $49 (with a contract) from $199. It is expected that the latter will drop worldwide soon enough.
"It's a big deal for both companies," says Tony Cripps, an analyst at Ovum. "Competing with the Apples and Samsungs of this world is tough, and it's a difficult climate to put out high-end products when the market is so dominated by a couple of players."
RIM - they make BlackBerry devices - reported an $84m loss last quarter. "For Blackberry, it really bet the farm on its new BB10 operating system and it needs to regain market share in smartphones," Mr Cripps said. "In that sense, the Surface's success is perhaps not quite as important for Microsoft but if they want Windows 8 to be a key driver for the future, they need to get it into the hands of as many people as possible."
"We've been seeing great success with pricing and cover promotions over the past several months on Surface RT in the US and other markets," a Microsoft spokeswoman said. "People who buy Surface love Surface, and we're excited about all those additional people out sharing their excitement for Surface with other people."